Vortex Capital Partners

Investing in internet and software companies

About us

  • Who we are

    Vortex is a venture- and buyout capital firm with a focus on companies active in internet, software and technology enabled services

  • Team

    Our team, built around successful internet and software entrepreneurs and seasoned software M&A professionals, supports the entrepreneurs we invest in to accelerate the expansion of their businesses

  • Capital and knowledge

    Vortex provides both capital and knowledge to promote value creation over a long period of time. We take an active role in the companies in which we invest, but do not typically intervene in day-to-day operations

  • Type of companies

    The companies we typically invest in have a quarterly revenue run-rate of at least € 100 thousand and an enterprise value of up to € 15 million

What we look for

  • We are looking for internet and software entrepreneurs with the right mindset and drive. Entrepreneurs that are looking for a partner that can provide both capital and knowledge to accelerate the expansion of their business and realize their full growth potential. This is where Vortex makes the difference

  • Sector focus

    Companies active in internet, software and technology enabled services

  • Strong management

    Entrepreneurs that are part of a strong team that want to accelerate their business

  • Sticky revenues

    Companies that are growing fast and have a quarterly revenue run-rate of at least € 100 thousand and an enterprise value of up to € 15 million

  • Scalability

    Companies with a scalable business model with large share of recurring revenues

  • Active-role

    An active role in our portfolio companies, but we do not intervene in day-to-day operations

  • Investment range

    Equity capital investment range from € 0.5 million to € 6 million per company. For equity tickets beyond € 6 million we work together with co-investors

  • Meaningful stake

    Meaningful minority shareholdings or majority positions

How we help

  • Providing knowledge

    • Experienced team with M&A / Consultancy knowledge and entrepreneurs that have been active as international software and internet business builders for many years
  • Organic scaling

    • Assist with development of the business growth strategy
    • Assist in geographical expansion
    • Assist in ramping up the sales channel
    • Use Vortex' network to accelerate growth
  • Capitalising the business

    • Assist in capitalising strengths and bring focus on key strengths
    • Optimize product strategy: come to a full and scalable product
  • Help with teambuilding

    • Coach the leadership team
    • Assist with the hiring of key employees
  • Financial support

    • Assist with arranging debt financing and follow-on equity
    • Support with the preparation of the financial reporting
    • Support in M&A: sourcing and executing for portfolio companies
  • Exit strategy

    • Exit planning and preparation


    • Evert Jan de Groot

      Investment Partner

      Evert Jan founded Vortex Capital Partners in 2012. He gained extensive experience in technology investment banking at ABN AMRO and Fortis MeesPierson. He started his career at KBC Securities as an equity analyst covering Benelux technology companies. Evert Jan holds a Masters Degree in Business Administration from Groningen University

       +31 6 5060 8859

    • Joost Moerland

      Investment Partner

      Joost joined Vortex Capital Partners in March 2015. Prior to joining Vortex Capital Partners, Joost worked as a vice president in the Benelux investment banking team at Nomura International plc. He started his career at Fortis MeesPierson. Joost holds a MSc in Business Administration from the Erasmus University Rotterdam

       +31 6 5150 4925

  • Advisors

    • Jan-Joost Rueb

      Venture Partner

      Jan-Joost has co-founded and managed eBuddy, the pioneer in mobile messaging with over 400M users. Before this he was one of the early employees at Arbinet New York from its start-up in 1999, leading to a successful IPO in 2004. Jan-Joost holds a Masters Degree in Business Administration from Groningen University

    • Floris van den Broek

      Venture Partner

      Floris is CEO of ICT Institute (a firm helping organizations to make their IT secure and cost-effective). He has been in position of key roles at a.o. Software Improvement Group. He holds a PhD from the Technical University Delft and an MBA from University of California, Berkeley

    • Pepijn Post

      Venture Partner

      Pepijn has co-founded and led two (IT)-services companies (a.o. Guidion, who serve approx. 500,000 customers primarily in IT and Telecom each year) from start-ups to stable professional and profitable companies. He was not only responsible for day-to-day management, but was also involved in commercial and operational developments

    • René van der Wiel

      Operating Partner

      René is an Operating Partner. He is the founder and former CEO of AccountView, which was sold to Visma in 2007. He holds a Masters Degree in Economic Geography

    • Paul Dols

      Venture Partner

      Paul is a Venture Partner. He is the former owner of DBS Solutions, which was sold to Visma. He is the founder and CEO of QS Solutions



Ritchie Bros. acquires Vortex Capital Partners portfolio company Mascus

19 February 2016 - Vancouver, Canada and Amsterdam, the Netherlands – Ritchie Bros. (www.rbauction.com), the world’s largest industrial auctioneer, announced the acquisition of Mascus (www.mascus.com). The acquisition provides Ritchie Bros. with one of the world’s leading online used equipment listing companies, and marks the “homecoming of the Mascus man”. This also marks a successful and first exit of a Vortex Capital Partners portfolio company.

“This acquisition is another step in Ritchie Bros.’ strategy as the world’s leading multichannel equipment disposition and asset management company as it adds an important new channel,” said Ravi Saligram, CEO, Ritchie Bros. “As one of the world’s leading equipment listing services, Mascus has carved out a well‐established and loyal customer base, and has developed strong business tools and solutions that many equipment dealers and brokers now rely on to manage and sell their assets. Combining Ritchie Bros.’ current capabilities with Mascus’ solutions will enhance the end‐to-end services that we can provide to OEM’s, dealers and private equipment sellers.”

“We look forward to working within the broader Ritchie Bros. team, and leveraging their global used equipment sales expertise to further build our customer relationships and platform,” said Tim Scholte, CEO of Mascus. “Mascus will  continue to build on its strong business model of online equipment listing services focusing on the needs of all advertisers.”

Mascus, based in Amsterdam, will continue to operate under its current branding and existing management team. The  transaction is viewed as strategically important for Ritchie Bros., as it expands the channels offered and provides the Company with another customer touchpoint.

Read the press release here

Vortex Capital Partners and Peak Capital invest in Media Distillery

15 June 2016 - Amsterdam, the Netherlands – The Dutch venture capital funds Peak Capital and Vortex Capital Partners invest six hundred thousand euro in the fast growing Amsterdam-based company Media Distillery. The new CEO of Media Distillery, Roland Sars, also contributed to the investment. The innovative company develops unique technology that analyses audio and video ultra-fast. Among other use cases, Media Distillery can search within radio and television-programs in real-time.

“This investment allows us to develop our platform further and to grow internationally”, says Sars. Media Distillery developed technology that completely automatically analyses and searches within video and audio. The technology can be used to search within radio and television content, in real-time. “Our service also alerts you when a certain brand, person or any other topic appears”, Roland Sars, CEO of Media Distillery, continues.

“Searching and analyzing video and audio is still in its infancy”, says Johan van Mil of Peak Capital. “Media Distillery is leading in the market with fantastic and proven technology.” Evert Jan de Groot of Vortex Capital Partners adds: “It is impressive to see what the team has accomplished in such a short period of time. We therefore see great potential for Media Distillery, a company that can grow into a leading international player.” 

Founders Joost de Wit and Geert Vos are delighted about this step: “Both Peak Capital and Vortex Capital Partners have an excellent track record of successful participations and we believe that their added value in terms of marketing, sales and strategy will be enormous”.

Read the press release here

Iceleads becomes Hatch

4 December 2015 - Amsterdam - Iceleads, an Amsterdam based marketing technology company specializing in Where to buy solutions, has recently rebranded. As a result, Iceleads is proud to announce that the company name has now officially changed from Iceleads to Hatch.

This new name is one part of the new overall strategy, along with a strengthened proposition towards global brands, retailers and agencies. The new identity includes a new logo, new collateral and a new website - www.gethatch.com.

With venture capital funded by Vortex Capital Partners in place Hatch is ready for a new phase in their global expansion. If you would like to talk about how Hatch can provide Where to Buy solutions for you and to turn your browsers in buyers, please don’t hesitate to get in touch.

Vortex Capital Partners and management team acquire Riscure

16 November 2015 - Amsterdam - Vortex Capital Partners and the management team have acquired Riscure (www.riscure.com). Riscure is a globally recognized chip security testing lab and provider of testing tools, with market leading positions in mobile payments and digital content protection, and offices in Delft, The Netherlands, and San Francisco, USA. The transaction facilitates further autonomous growth at an accelerated pace, and supports strategic add-on opportunities when appropriate.

“I am extremely pleased with this enhancement for growth, being supported by the reputable, technology driven financial investor Vortex Capital Partners” says Marc Witteman, CEO and founder of Riscure. “I am confident that this enables Riscure to strengthen its leading role in device security testing. It allows us to continue serving our customers with excellence in services and tools.”


“We are proud that we can support Riscure in their goals and ambitions in the innovative business of security services and tools” says Evert Jan de Groot from Vortex Capital Partners. “Our expertise and resources are at Riscure’s disposal allowing them to further strengthen their market position as thought leaders in this field.”


Attached the press release of the transaction.


Read it here

Iceleads on trade mission to China with Dutch Prime Minister

March 2015 - China - From left to right: S. Callahan, M. Rutte, J. Kroese, JJ Jan

Vortex Capital Partners invests in Iceleads

20 March 2015 - Amsterdam - Today Iceleads, a performance-based marketing automation company announces that it has closed a $3.5 Million Series-A funding round from Vortex Capital Partners to accelerate growth and to speed up its global expansion. 

Iceleads adds “BuyNow” functionality to brand websites by listing retail online offers for any product. Consumers can instantly complete their purchase while retailers enjoy highly qualified leads and exposure on the brand website. For brands, the BuyNow solution turns browsers into buyers without the challenges of running expensive e-commerce operations. 

By indexing product inventories of 2,800 retailers in 80 countries, Iceleads offers a global solution that can list retail offers for virtually any product in any market. Tracking leads and sales conversions are additional benefits of the BuyNow solution as it provides brands with clear insights into consumer behavior and ROI: the technology can be used to track the performance of virtually any digital marketing campaign. Current clients include multinational companies like Microsoft, NVIDIA, Lenovo, HP, Asus and Bose. Furthermore leading digital agencies also use Iceleads technology to strengthen the value proposition of the brands they work for. 

The successful completion of the transaction is an important milestone for Iceleads enabling the company to sustain its leading position in BuyNow solutions worldwide. “The investment we received today enables us to drive innovation and product development, provide in-region support to our clients and to expand into new verticals such as automotive and FMCG”, says Joris Kroese, Founder and CEO of Iceleads. Evert Jan de Groot from Vortex Capital Partners confirms: “There is a tremendous growth potential for digital commerce initiatives. Iceleads is very well positioned to play a dominant role in this segment.” 

The shareholders of Iceleads are supported by Deloitte Corporate Finance in realizing the investment

Attached an article in the Dutch press related to the transaction.

Read it here


About Iceleads
Iceleads was founded in 2011 as a subsidiary of Icecat (www.icecat.biz). Altogether the group has over 20 years of channel experience working for 6.000 brands and 34.000 retailers mainly in CE and IT and employs over 100 in staff

Website: www.iceleads.com

About Vortex Capital Partners
Vortex Capital Partners is a Dutch venture- and buyout capital firm with a focus on companies active in internet, software and technology enabled services. The team of Vortex Capital Partners is built around successful internet and software entrepreneurs and M&A professionals, aiming to support the entrepreneurs they invest in to accelerate the expansion of their businesses

Vortex Capital Partners welcomes Joost Moerland

March 2015 - Amsterdam - Vortex Capital Partners is very pleased to announce that Joost Moerland has strengthened the team as an Investment Manager.

Prior to joining Vortex Capital Partners, Joost worked as a vice president in the Benelux investment banking team at Nomura International plc. He started his career at Fortis MeesPierson. Joost holds a MSc in Business Administration from the Erasmus University Rotterdam.

Joost Moerland can be reached at +31651504925 and joost@vortexcp.com

Growth Facility Scheme

July 2014 - Amsterdam - Vortex Capital Partners is accredited by the Netherlands Enterprise Agency (Agentschap NL) and is eligible for the Growth Facility Scheme. Under the scheme, financiers who provide venture capital to SMEs receive a guarantee. If they incur a loss on the investment, they can reclaim 50% of that loss. The guarantee applies to, for instance, losses incurred on the sale of shares, the writing off of a loan, or bankruptcy. The term of the guarantee is a maximum of 12 years.

Click here for more information.

Mascus and Vortex in Financieel Dagblad

May 2013 - Amsterdam - In May 2013 there was an article about Mascus and Vortex Capital Partners in Financieel Dagblad (in Dutch).

Read it here

Vortex Capital Partners acquired Mascus

30 April 2013 - Amsterdam - Vortex Capital Partners acquired Mascus together with the license holder of the Benelux business. Mascus is the global online marketplace for trucks, heavy machinery and equipment.

Mascus has the potential to become the clear number one website in the world in its niche, with a continuously growing number of ads and a truly global footprint. "Our collaboration with Vortex was very good. They have the perfect fit and background to assist us expanding Mascus and take us to the next level. They have been instrumental in the acquisition process and have proven to be active partners. I look forward to the future" says Tim Scholte, CEO of Mascus.

Today it operates in 54 countries, with over 300,000 ads and a monthly visitor number of 5 million. It employs 30 people and has roughly 35 license partners in different countries. Mascus has its own offices in Denmark, Finland, the Netherlands, Sweden, the UK and the US.

Website: www.mascus.com


For inquiries contact:

Evert Jan de Groot
+31 6 5060 8859

Joost Moerland
+31 6 5150 4925

Office address

Spaces Zuidas
Barbara Strozzilaan 101
1083 HN Amsterdam
The Netherlands

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